At Travel Matters, we make it our business to not only organise holidays which minimise on negative impact whilst maximising on quality, but to educate our customers as to how they can continue to make a difference in their future adventures.

Our Make Travel Matter campaign promotes travel as a privilege. Our aim is to encourage people to make more conscious decisions during their travels and to be more pro-active in relation to the idea of protecting the environment and the communities they encounter along the way. Our wish is to make people’s travels really matter, and we want the travel experience to be complete with the involvement of learning from the local community. We want to give you a hand in organising a holiday with heart in it, meeting new people, experiencing their culture as well as respecting their country and land.

The campaign sets out to demonstrate how our behaviour, when we travel, can make such a difference to the people and places we visit and spend our time in.

Given the nature of our industry, we have a responsibility to actively play our part in protecting the environment. We are very pleased to announce our recent partnership with Trees for Cities. We have pledged that for every trip that you book with us, we will plant a tree. We also encourage you to match our donation and plant a tree for yourself!


What is ethical tourism?

Ethical tourism simply means tourism which benefits people and the environment in different destinations. It can offer a better income to families living in the area, by sourcing products and services locally.


A brand-new role for consumers in the tourism market has emerged from three trends: first, there is a thirst for different and more ‘exciting’ holidays; second, there is a growing realisation of the negative impacts of tourism – its clod-hopping footprints in other people’s homes in the deserts, forests, seashores and mountains of the world; and, third, of course is climate change. 

Travel Matters supports the UN Sustainable Development Goals and works alongside several charities and tour operators to help as much as possible the completion of the Global Goals.

We truly believe that tourism has the potential become sustainable and could have the following characteristics:

Economic prosperity

Long term competitive and tourism businesses, who offer fair pay and conditions for all employees.  There are maximum economic benefits to local communities, when products and services for tourism are sourced locally. Sustainable tourism should be relevant to every holiday sold and should offer an opportunity to  customers concerned about their travel making a difference.

Social equality


Sustainability offers great benefits to customers keeping destinations special, offering safe and satisfying new experiences whilst having the opportunity to interact with happy locals, who are truly benefiting from their visit. More and more people are increasingly concerned about sustainable travel and want to make a positive difference.

Environmental and cultural protection

It’s absolutely vital for destinations to conserve ancient culture and traditions, as well as wildlife and the natural habitats. We encourage accommodation providers and holiday makers to conserve energy and by that we help reducing carbon emissions. Most importantly it helps ensure there will be great destinations for us all to visit for generations to come.

Keeping destinations special is important to everyone and every small step towards making that possible matters a great amoun.

Terms related to Sustainable Tourism

Responsible tourism

Refers to the consumers’ choice of destination and mode of transport based on their ethical, political and racial sensitivities as well as being concerned for the environment and local culture.

Green tourism

Historically the definition of this term has been travel which is environmentally friendly or benign that in general does not concern itself with cultural or economic elements of the destination. Current uses of the term are becoming broader to incorporate full sustainable tourism principles.

Ethical Tourism

Ethical tourism has evolved as a term when one considers travelling to, or developing tourism in a destination where ethical issues are the key driver, e.g. social injustice, human rights, animal welfare or the environment. Ethical tourism is geared towards encouraging both the consumer and industry to avoid participation in activities that contribute or support negative ethical issues.


Ecotourism, also known as ecological tourism, is a subset of sustainable tourism which focuses on ecology. Ecotourism tends to be encountered in destinations where flora, fauna, and cultural heritage are the primary attractions.

charities and travel organisations we support & work with


If you would like to find out more about how you can Make (Your) Travel Matter, you can download our guide on how to become a more responsible global tourist.